Customer Experience & Retention

Use AI to make customer experience more human, not less.

Customers don't want technology for technology's sake. They want fast answers, fewer handoffs, knowledgeable people, and companies that understand what they need. I help organizations use data and AI to create that experience โ€” while improving service economics and retention.

Discuss Your Customer Challenge
Understand the journey.
Equip the associate. Anticipate the customer.

My work combines customer journey analysis, contact-centre operations, predictive analytics, retention strategy, and AI-assisted service. The objective is to identify friction, predict risk earlier, make associates more effective, and automate interactions only where doing so genuinely improves the experience.

Drawing on 10 years of hands-on leadership in customer operations at ADP โ€” managing loyalty programs, predictive retention models, and contact-centre performance โ€” I bring a results-oriented lens to every engagement.

Ways I can help.

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Customer Journey & Service Strategy

Map the end-to-end customer journey, identify friction points, and define a service strategy that improves experience while managing cost.

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Contact Centre Performance

Assess and redesign contact-centre operations โ€” staffing, workflows, quality, technology, and management โ€” to improve both the customer and associate experience.

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Predictive Churn & Retention

Build predictive models that identify at-risk customers earlier โ€” and design the operational response that turns risk signals into retention actions.

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Loyalty Programs

Design and operationalize loyalty and retention programs that are commercially rigorous, measurable, and integrated with the broader customer experience.

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AI-Assisted Associates

Use AI to make frontline associates more effective โ€” better information at the moment they need it, reduced low-value work, and faster, more consistent service.

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Customer Experience Measurement

Design the metrics, data infrastructure, and management rhythms to track, understand, and improve customer experience over time.

Prior employer experience at ADP โ€” not an MTNY client engagement.

+350 bps
Retention improvement โ€” identifying risk earlier and improving execution across a complex customer operation
+200 bps
NPS improvement โ€” driven by service redesign, better tools, and more effective associates
1,200+
Associates led across Canada, the U.S., and offshore customer operations

Retention is the most undervalued metric in most organizations.

Most companies measure acquisition closely and manage churn loosely. But the economics of retention โ€” what it costs to acquire a customer versus what it costs to keep one โ€” make it one of the highest-ROI investments a business can make.

AI can change this equation significantly โ€” identifying risk earlier, personalizing the response, and making the service interaction more effective. But only if the strategy, data, and operation are aligned. That alignment is where I work.

Discuss Your Customer Challenge